ep. 205: Momfluencers
Commodified motherhood has come a long way, babies. Or has it? Now a multi-billion dollar industry, momfluencing also comes with a side of tradwives and mom guilt. Sara Petersen, author of Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture, talks to Cristen about the ideals they’re selling, the motherhood they’re performing and why mega-momfluencer @BallerinaFarm is such a “rich text.”
This interview originally aired in 2022 in the Unladies’ Room Patreon, and it’s barely aged a day!!
guest:
Sara Petersen: IG | Twitter | Substack | Momfluenced
